branding Archives | Wink Marketing

Is the Glass (Morphism) Half Full Again? A Designer’s Take on the Transparent Trend

You know that feeling when you see an old friend resurface on social media and you’re not sure whether to cringe or cheer? That’s how I felt when I started spotting the glass/transparent morphism trend popping back into the design world. Yep—what some of us lovingly (or not-so-lovingly) remember from the Microsoft Vista days is…

Brand Breakdown: The Barista Boss Beverage Co.

Brewing Up a Brand from Scratch When The Barista Boss Beverage Co. approached me, they were just getting their mobile coffee business off the ground in Conway and Myrtle Beach, SC. With no existing branding and a tight timeline, they needed a logo that was not only eye-catching, but also captured their approachable, neighborhood-friendly vibe.…

Elevating Branding with Custom CSS Highlight Colors

As a graphic designer, my daily work revolves around crafting visual experiences that captivate and resonate with audiences. One powerful tool in my design arsenal that often goes unnoticed is adding custom highlight colors on a client’s branded website with CSS. Let’s dive into the incredible benefits of using CSS to make your next website…