Posts by Robert
Study Your Customers, Not Your Competitors, for Better Marketing Results
In the fast-paced world of business and marketing, it’s tempting to keep a close eye on competitors. After all, if they’re successful, it seems logical to replicate their strategies. However, this approach can lead to missed opportunities, stifled creativity, and a disconnect from your own customers. Instead of obsessing over competitors, businesses should prioritize studying…
Read MoreHow to Achieve a Glass Morphism Background Effect with CSS
Glass Morphism is one of those sleek, modern design trends that keeps making a comeback—especially in UI design. It gives a frosted-glass effect, making elements appear semi-transparent while maintaining a soft blur. This effect is great for adding depth and layering without overwhelming a design. The best part? You can achieve it easily using CSS!…
Read MoreWhat Are AI Prompts and How to Write Them?
As a graphic designer with a strong background in marketing, I’ve seen firsthand how AI is transforming the creative process. One of the biggest game-changers? AI prompts. If you’ve dabbled in AI tools like ChatGPT, Midjourney, or DALL·E, you’ve probably realized that the quality of your output depends heavily on the prompts you give. But…
Read MoreWhat is Yoast SEO and Why Do I Keep Hearing About It?
If you’ve spent any time managing a website or writing blog posts, chances are you’ve heard about Yoast SEO. But what exactly is it, and why does it seem to be everywhere? Simply put, Yoast SEO is a popular WordPress plugin that helps optimize your content for search engines like Google. It offers real-time suggestions…
Read MoreWhy Mind Mapping a User Journey for a Website is Essential
When I start a new website project, one of the most important steps I take before jumping into design is mapping out the user journey. As a graphic designer specializing in websites, I know that creating a visually appealing site isn’t enough—it has to function seamlessly for the user. That’s where mind mapping comes in.…
Read MoreThe Dos and Don’ts of Social Media Marketing for Businesses: A Graphic Designer’s Perspective
Social media has become an essential tool for businesses, regardless of industry or size. Whether you’re a startup, a local small business, or a growing brand, mastering social media marketing can significantly impact your visibility and engagement. As a graphic designer, I’ve seen firsthand how impactful visuals are on social platforms—and how poorly designed graphics…
Read MoreStop Over-Emailing Your Audience: How It Can Harm Your Business
In today’s digital age, email marketing remains one of the most effective ways to reach customers and engage them with your brand. However, over-communicating with your audience can quickly turn this marketing tool into a business pitfall. Over-emailing your clients not only risks annoying them but can also lead to higher unsubscribe rates, a damaged…
Read MoreA Comprehensive Guide on How to Optimize Your Website for Search Engines (SEO) to Drive Business
In today’s digital era, having an online presence is crucial for the success of any business. However, just having a website is not enough – it needs to be easily discoverable by potential customers. This is where Search Engine Optimization (SEO) comes into play. SEO, or Search Engine Optimization, is a digital marketing strategy aimed…
Read MoreHow to Set Up Google My Business: A Game-Changer for Small Businesses!
If you’re a small business owner, you know the importance of being easily found by potential customers. One of the most effective ways to enhance your online presence is by setting up a Google My Business (GMB) profile. This not only helps your business appear on Google Maps and search results but also boosts your…
Read MoreChoosing the Right Social Media Platforms for Your Business: Quality Over Quantity
In the fast-paced digital era, the importance of a strong online presence for businesses cannot be overstated. Social media platforms offer a valuable channel for connecting with potential customers, building brand awareness, and driving engagement. However, the misconception that every company must be present on every social media platform can lead to inefficient use of…
Read More