Tips, tricks, and tools to enchant your audience
Marketing Spellbook
Stay in the marketing know with my resource articles. Discover industry insights, trends, and my innovative approach to success. Dive into the intersection of strategy and creativity—your shortcut to staying ahead in the marketing game. Plus, sometimes you’ll get downloadable content you can put into action!
Newest Article
Button Up: How I Add a Little Magic to Website Buttons with Hover Effects
As a graphic designer who also dabbles (okay, lives) in front-end web design, there’s something I absolutely love: a good button. Not just any button, though—I mean one that responds when you hover over it. You know, that little moment of delight when…
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What Are AI Prompts and How to Write Them?
As a graphic designer with a strong background in marketing, I’ve seen firsthand how AI is…
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What is Yoast SEO and Why Do I Keep Hearing About It?
If you’ve spent any time managing a website or writing blog posts, chances are you’ve heard…
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Why Mind Mapping a User Journey for a Website is Essential
When I start a new website project, one of the most important steps I take before…
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The Dos and Don’ts of Social Media Marketing for Businesses: A Graphic Designer’s Perspective
Social media has become an essential tool for businesses, regardless of industry or size. Whether you’re…
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Unveiling Your Perfect Audience: 12 Categories to Define Your Ideal Customer + Downloadable
In the dynamic landscape of business, understanding your audience is akin to wielding a compass in…
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Stop Over-Emailing Your Audience: How It Can Harm Your Business
In today’s digital age, email marketing remains one of the most effective ways to reach customers…
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A Comprehensive Guide on How to Optimize Your Website for Search Engines (SEO) to Drive Business
In today’s digital era, having an online presence is crucial for the success of any business.…
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How to Set Up Google My Business: A Game-Changer for Small Businesses!
If you’re a small business owner, you know the importance of being easily found by potential…
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Choosing the Right Social Media Platforms for Your Business: Quality Over Quantity
In the fast-paced digital era, the importance of a strong online presence for businesses cannot be…
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