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Tips, tricks, and tools to enchant your audience

Marketing Spellbook

Stay in the marketing know with my resource articles. Discover industry insights, trends, and my innovative approach to success. Dive into the intersection of strategy and creativity—your shortcut to staying ahead in the marketing game. Plus, sometimes you’ll get downloadable content you can put into action!

Newest Article

Button Up: How I Add a Little Magic to Website Buttons with Hover Effects

As a graphic designer who also dabbles (okay, lives) in front-end web design, there’s something I absolutely love: a good button. Not just any button, though—I mean one that responds when you hover over it. You know, that little moment of delight when…

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How I Turned Myself into a Designer Collectible Using Free AI Tools

You know those trends that roll through your feed and you swear you’re not going to get involved…

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Designing for Accessibility: Why Color Contrast Matters

As a graphic designer, color is one of our most powerful tools. It sets the tone,…

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The Cardinal Sin of Color Chaos: Why Your Brand’s Palette Isn’t a Mood Ring

As a graphic designer, I’ve seen things. Horrifying things. Things that keep me up at night,…

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Where Should a Small Business Start with Branding? A Graphic Designer’s Perspective

Starting a small business is an exciting journey, filled with endless to-do lists and decisions. One…

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Understanding the box-shadow CSS Property

As a graphic designer, I love finding ways to add depth, personality, and a little magic…

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How to Use CSS to Create a ‘Sticky-Scroll’ Effect

Creating a smooth and engaging user experience on your website often involves making certain elements persistently…

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Information Over Images: The Key to Effective Website Design and Marketing

As a graphic designer, I once believed that stunning visuals were the most crucial aspect of…

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Study Your Customers, Not Your Competitors, for Better Marketing Results

In the fast-paced world of business and marketing, it’s tempting to keep a close eye on…

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How to Achieve a Glass Morphism Background Effect with CSS

Glass Morphism is one of those sleek, modern design trends that keeps making a comeback—especially in…

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