Tips & Tricks Archives | Wink Marketing

How to Use CSS to Create a ‘Sticky-Scroll’ Effect

Creating a smooth and engaging user experience on your website often involves making certain elements persistently visible while scrolling. One effective way to achieve this is by using CSS’s position: sticky; property. In this post, we’ll explore how to use CSS to implement a ‘sticky-scroll’ effect and discuss practical use cases. What is position: sticky;?…

How to Achieve a Glass Morphism Background Effect with CSS

Glass Morphism is one of those sleek, modern design trends that keeps making a comeback—especially in UI design. It gives a frosted-glass effect, making elements appear semi-transparent while maintaining a soft blur. This effect is great for adding depth and layering without overwhelming a design. The best part? You can achieve it easily using CSS!…

What Are AI Prompts and How to Write Them?

As a graphic designer with a strong background in marketing, I’ve seen firsthand how AI is transforming the creative process. One of the biggest game-changers? AI prompts. If you’ve dabbled in AI tools like ChatGPT, Midjourney, or DALL·E, you’ve probably realized that the quality of your output depends heavily on the prompts you give. But…

What is Yoast SEO and Why Do I Keep Hearing About It?

If you’ve spent any time managing a website or writing blog posts, chances are you’ve heard about Yoast SEO. But what exactly is it, and why does it seem to be everywhere? Simply put, Yoast SEO is a popular WordPress plugin that helps optimize your content for search engines like Google. It offers real-time suggestions…

Why Mind Mapping a User Journey for a Website is Essential

When I start a new website project, one of the most important steps I take before jumping into design is mapping out the user journey. As a graphic designer specializing in websites, I know that creating a visually appealing site isn’t enough—it has to function seamlessly for the user. That’s where mind mapping comes in.…

Stop Over-Emailing Your Audience: How It Can Harm Your Business

In today’s digital age, email marketing remains one of the most effective ways to reach customers and engage them with your brand. However, over-communicating with your audience can quickly turn this marketing tool into a business pitfall. Over-emailing your clients not only risks annoying them but can also lead to higher unsubscribe rates, a damaged…

A Comprehensive Guide on How to Optimize Your Website for Search Engines (SEO) to Drive Business

In today’s digital era, having an online presence is crucial for the success of any business. However, just having a website is not enough – it needs to be easily discoverable by potential customers. This is where Search Engine Optimization (SEO) comes into play. SEO, or Search Engine Optimization, is a digital marketing strategy aimed…

The Art of Crafting Effective Call-to-Action (CTA) Designs

Hey there, fellow digital enthusiasts! Today, I want to dive into a topic that’s crucial for every designer and marketer: creating effective Call-to-Action (CTA) designs. Whether you’re building a website, crafting an email campaign, or designing an ad, your CTAs play a pivotal role in driving user engagement and conversions. So, let’s roll up our…

Mastering Design Harmony: The Unsung Hero – Negative Space

Hey there, design enthusiasts! Today, I want to dive into a topic that often goes unnoticed but wields immense power in the world of graphic design: negative space. You might be wondering, “What’s negative space, and why should I care?” Well, my fellow creatives, prepare to be amazed by the unsung hero who can transform…

Elevating Branding with Custom CSS Highlight Colors

As a graphic designer, my daily work revolves around crafting visual experiences that captivate and resonate with audiences. One powerful tool in my design arsenal that often goes unnoticed is adding custom highlight colors on a client’s branded website with CSS. Let’s dive into the incredible benefits of using CSS to make your next website…