Marketing
Designers, It’s Time to Chill About Canva
Designers, We Gotta Stop Ragging on Canva (Yes, I’m Talking to Myself Too) From the slightly judgy, kerning-obsessed desk of a graphic designer Let me start with a confession: I’ve rolled my eyes at Canva. Hard. Like, seeing-the-back-of-my-brain hard. I’ve muttered things like, “Well, I prefer to use programs with a little more… control,” or “Sure, if you want…
Read MoreInformation Over Images: The Key to Effective Website Design and Marketing
As a graphic designer, I once believed that stunning visuals were the most crucial aspect of design. After all, in design school, we are trained to think that aesthetics drive engagement. But as my career evolved, I learned a fundamental truth: information is king. The way we present content is the key to clarity, user…
Read MoreStudy Your Customers, Not Your Competitors, for Better Marketing Results
In the fast-paced world of business and marketing, it’s tempting to keep a close eye on competitors. After all, if they’re successful, it seems logical to replicate their strategies. However, this approach can lead to missed opportunities, stifled creativity, and a disconnect from your own customers. Instead of obsessing over competitors, businesses should prioritize studying…
Read MoreWhat Are AI Prompts and How to Write Them?
As a graphic designer with a strong background in marketing, I’ve seen firsthand how AI is transforming the creative process. One of the biggest game-changers? AI prompts. If you’ve dabbled in AI tools like ChatGPT, Midjourney, or DALL·E, you’ve probably realized that the quality of your output depends heavily on the prompts you give. But…
Read MoreWhat is Yoast SEO and Why Do I Keep Hearing About It?
If you’ve spent any time managing a website or writing blog posts, chances are you’ve heard about Yoast SEO. But what exactly is it, and why does it seem to be everywhere? Simply put, Yoast SEO is a popular WordPress plugin that helps optimize your content for search engines like Google. It offers real-time suggestions…
Read MoreUnveiling Your Perfect Audience: 12 Categories to Define Your Ideal Customer + Downloadable
In the dynamic landscape of business, understanding your audience is akin to wielding a compass in uncharted territory. The key to unlocking success lies in identifying and connecting with your perfect target audience. In this blog post, we’ll dive into 12 essential categories that can guide businesses towards defining their ideal customer base. Plus, stay…
Read MoreStop Over-Emailing Your Audience: How It Can Harm Your Business
In today’s digital age, email marketing remains one of the most effective ways to reach customers and engage them with your brand. However, over-communicating with your audience can quickly turn this marketing tool into a business pitfall. Over-emailing your clients not only risks annoying them but can also lead to higher unsubscribe rates, a damaged…
Read MoreA Comprehensive Guide on How to Optimize Your Website for Search Engines (SEO) to Drive Business
In today’s digital era, having an online presence is crucial for the success of any business. However, just having a website is not enough – it needs to be easily discoverable by potential customers. This is where Search Engine Optimization (SEO) comes into play. SEO, or Search Engine Optimization, is a digital marketing strategy aimed…
Read MoreHow to Set Up Google My Business: A Game-Changer for Small Businesses!
If you’re a small business owner, you know the importance of being easily found by potential customers. One of the most effective ways to enhance your online presence is by setting up a Google My Business (GMB) profile. This not only helps your business appear on Google Maps and search results but also boosts your…
Read MoreChoosing the Right Social Media Platforms for Your Business: Quality Over Quantity
In the fast-paced digital era, the importance of a strong online presence for businesses cannot be overstated. Social media platforms offer a valuable channel for connecting with potential customers, building brand awareness, and driving engagement. However, the misconception that every company must be present on every social media platform can lead to inefficient use of…
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