Branding
The Cardinal Sin of Color Chaos: Why Your Brand’s Palette Isn’t a Mood Ring
As a graphic designer, I’ve seen things. Horrifying things. Things that keep me up at night, clutching my Pantone swatches like a security blanket. But nothing haunts me quite like The Brand That Won’t Stick to Its Color Palette. You know the type. One day their logo is a sleek, sophisticated navy. The next, it’s neon…
Read MoreWhere Should a Small Business Start with Branding? A Graphic Designer’s Perspective
Starting a small business is an exciting journey, filled with endless to-do lists and decisions. One of the most important aspects that can shape your business’s success is branding. But when should you start thinking about branding, and how do you go about it? As a graphic designer with years of experience in brand creation,…
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