Peak Fitness

Peak Fitness hired me to build a complete brand identity and custom website that would attract clients ready to improve their health. The brand needed to reflect their mission of offering personalized fitness programs that help people live happier, healthier lives.

Industry

Health & Fitness

Discovery & Action

After discussing their goals and ideal place within the community, I focused on three key areas: building a recognizable brand, designing an easy-to-navigate website with clear contact points, and fostering a strong community connection.

Recognizable Brand Identity

A vibrant, motivational, and welcoming brand that reflects Peak Fitness’s commitment to personalized fitness and positive results.

Engaging & User-Friendly Website

A seamless online experience designed to attract, inform, and convert potential clients looking for custom fitness solutions.

Community Connection

Branded marketing assets that establish credibility, encourage engagement, and position Peak Fitness as a go-to resource for health and wellness.

Building the Brand from the Ground Up

Lifting the Brand

As a startup, Peak Fitness needed a brand that would stand out, connect with real people, and inspire action. I partnered with them from the very beginning—including helping name the business—to craft a bold, energetic identity that speaks to their mission. From the logo to the color palette to the way their story is told, every piece was built with purpose.

Crafted a logo that’s strong, energetic, and scalable—perfect for print, digital, and apparel.

Established a clear, empowering voice centered around personal growth and community, anchored by the core message: Find Your Peak.

Chose bold, modern typefaces to reinforce the brand’s forward momentum and confidence.

Developed a vibrant set of brand colors—yellow, purple, deep violet, and white—that reflects energy, movement, and approachability.

Curated bright, authentic photos featuring real people in motion, promoting inclusivity and relatability.

A Website That Works as Hard as They Do

The Peak Fitness website was designed to be clean, approachable, and conversion-focused. With bold calls to action, simplified navigation, and responsive design, it makes it easy for users to explore programs, get inspired by success stories, and reach out to join. Every detail—from the layout to the language—supports the brand’s mission of helping people feel stronger, inside and out.

Online Programs

At your own pace

To support clients wherever they are in their fitness journey, I built a dedicated section for online training. This feature gives users access to workouts and coaching on their own schedule—whether at home, at the gym, or on the go. It’s flexible, empowering, and perfectly aligned with Peak Fitness’s commitment to personalized wellness.

A Pocket Coach

App Forward

To make fitness even more accessible, Peak Fitness launched a virtual coaching app—and I helped bring it front and center on their website. I created a branded section that highlights the app’s features and makes it easy for users to sign up and stay connected. It’s a seamless extension of the brand, designed to keep clients motivated anytime, anywhere.

Trusted Testimonials

Proof is important

Nothing builds trust like real stories from real people. I created a testimonial section to showcase client experiences and results, giving potential members the confidence to take the next step. These testimonials reinforce Peak Fitness’s impact and highlight the personal connections they build with every client.

Resources

Branded Beyond the Screen

To keep the Peak Fitness brand consistent across every touchpoint, I designed downloadable PDFs for trainings and stretches that matched the look and feel of their website. These resources give clients valuable take-home content while reinforcing the brand’s professional, approachable style—even offline.

What was delivered

Project Success

Full brand identity, including logo, colors, and typography

Business name development and brand messaging

Custom, mobile-friendly website design and build

Branded website sections for online training and app sign-up

Testimonial and downloadable resource sections

Print-ready branded PDFs for workouts and stretches

Social media brand guidelines for consistent, on-brand posts

Ready to work together?

I can’t wait.

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