LabHub

LabHub is a mobile lab service making medical testing more convenient with at-home appointments and easy online booking. I was brought on to create a user-friendly website that lets customers schedule tests from the comfort of their homes—no trip to a clinic needed.

Industry

Medical

Discovery & Action

Once I understood the value LabHub brings to patients, I focused on four key areas to ensure the website met both their needs and their users’.

Scheduling Ease

The number one focus was to create a straightforward booking system that allows customers to select the type of medical test, preferred date, and time.

Pleasant Experience

Creating a vibrant and friendly color palette to make the website visually appealing and welcoming. This theme would help create clear calls-to-action to guide users through the scheduling process.

Clear Information

Display detailed descriptions of all available medical tests and services. Thus showing the benefits and convenience of using LabHub’s mobile lab unit.

Responsive Design

A responsive design to ensure the website works flawlessly on desktops, tablets, and smartphones—for those customers that are on the go. Including fast loading times and optimized performance across all devices.

A Magical Appearance

Branding That Didn’t Exist—Until Now

While LabHub came to me with just a logo, they needed a fuller brand presence to connect with customers and build trust. I created a clean, friendly visual direction and voice to support their mission and make their service feel approachable, professional, and reliable.

Chose a vibrant, calming color palette to reflect trust and ease

Sourced and styled imagery to highlight accessibility and comfort

Developed a warm, straightforward brand voice for clarity and care

Applied consistent design elements across the website for cohesion

A Website That Puts Patients First

LabHub’s website was designed with one goal in mind: simplicity for the user. From selecting a test to scheduling an appointment, every step was built to be seamless and stress-free. The clean layout, clear content, and mobile-friendly design ensure that patients can easily access care—anytime, from anywhere.

Services made simple

Clarity Where It Counts

Medical services can be confusing—but LabHub’s aren’t. I made sure each test and service is clearly listed, so customers know exactly what they’re getting. By putting services front and center, the site builds trust and helps users take action with confidence.

Who what where when how—

Bringing the Lab to You

One of LabHub’s biggest advantages is that it’s mobile—but that needed to be crystal clear to customers. I highlighted the at-home convenience throughout the site, pairing straightforward messaging with playful CTAs like “Schedule a Pit Stop” to keep things informative, approachable, and memorable.

Tone is everything

Friendly Words for Unfun Things

Medical tests can feel intimidating, so I crafted a voice that’s calm, clear, and even a little playful. By softening the language—like calling a blood draw “as easy as a pinch”—the site feels more approachable and less clinical. It helps visitors feel at ease while still getting the information they need.

Responsive Requests

Built for On-the-Go Scheduling

Whether at home or on the move, users can easily book their LabHub appointment from any device. The site is fully responsive, making it simple to schedule a “pit stop” right from a phone, tablet, or desktop—wherever they are.

What was delivered

Project Success

Developed a clean, responsive website optimized for mobile booking

Created a warm, friendly brand presence using color, imagery, and tone

Clearly outlined medical services with easy-to-understand descriptions

Highlighted the mobile lab concept with engaging, action-driven CTAs

Crafted a calm, approachable voice to ease medical test anxiety

Delivered a smooth user experience from homepage to scheduled appointment

Ready to work together?

I can’t wait.

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