Robert, Author at Wink Marketing

Button Up: How I Add a Little Magic to Website Buttons with Hover Effects

As a graphic designer who also dabbles (okay, lives) in front-end web design, there’s something I absolutely love: a good button. Not just any button, though—I mean one that responds when you hover over it. You know, that little moment of delight when a button changes color and text, and it does so with a smooth little swoosh?…

How I Turned Myself into a Designer Collectible Using Free AI Tools

You know those trends that roll through your feed and you swear you’re not going to get involved with? Yeah… same. But when I saw people turning themselves into retro-style action figures using AI, I couldn’t resist. It wasn’t a dance video or a lip-sync challenge (bless), but a design challenge—and that’s my kryptonite. So, I decided to…

Designing for Accessibility: Why Color Contrast Matters

As a graphic designer, color is one of our most powerful tools. It sets the tone, creates visual hierarchy, and makes a design aesthetically appealing. But beyond aesthetics, color choices impact how accessible our designs are to everyone—including those with visual impairments. That’s why checking and adjusting color contrast to meet WCAG (Web Content Accessibility…

The Cardinal Sin of Color Chaos: Why Your Brand’s Palette Isn’t a Mood Ring

As a graphic designer, I’ve seen things. Horrifying things. Things that keep me up at night, clutching my Pantone swatches like a security blanket. But nothing haunts me quite like The Brand That Won’t Stick to Its Color Palette. You know the type. One day their logo is a sleek, sophisticated navy. The next, it’s neon…

Where Should a Small Business Start with Branding? A Graphic Designer’s Perspective

Starting a small business is an exciting journey, filled with endless to-do lists and decisions. One of the most important aspects that can shape your business’s success is branding. But when should you start thinking about branding, and how do you go about it? As a graphic designer with years of experience in brand creation,…

Understanding the box-shadow CSS Property

As a graphic designer, I love finding ways to add depth, personality, and a little magic to my designs. One of my favorite tricks? The box-shadow CSS property! Think of it as the digital equivalent of a soft spotlight or a bold neon sign—it’s all about making elements pop. What is box-shadow? The box-shadow property…

How to Use CSS to Create a ‘Sticky-Scroll’ Effect

Creating a smooth and engaging user experience on your website often involves making certain elements persistently visible while scrolling. One effective way to achieve this is by using CSS’s position: sticky; property. In this post, we’ll explore how to use CSS to implement a ‘sticky-scroll’ effect and discuss practical use cases. What is position: sticky;?…

Information Over Images: The Key to Effective Website Design and Marketing

As a graphic designer, I once believed that stunning visuals were the most crucial aspect of design. After all, in design school, we are trained to think that aesthetics drive engagement. But as my career evolved, I learned a fundamental truth: information is king. The way we present content is the key to clarity, user…

Study Your Customers, Not Your Competitors, for Better Marketing Results

In the fast-paced world of business and marketing, it’s tempting to keep a close eye on competitors. After all, if they’re successful, it seems logical to replicate their strategies. However, this approach can lead to missed opportunities, stifled creativity, and a disconnect from your own customers. Instead of obsessing over competitors, businesses should prioritize studying…

How to Achieve a Glass Morphism Background Effect with CSS

Glass Morphism is one of those sleek, modern design trends that keeps making a comeback—especially in UI design. It gives a frosted-glass effect, making elements appear semi-transparent while maintaining a soft blur. This effect is great for adding depth and layering without overwhelming a design. The best part? You can achieve it easily using CSS!…