Robert, Author at Wink Marketing

The Cardinal Sin of Color Chaos: Why Your Brand’s Palette Isn’t a Mood Ring

As a graphic designer, I’ve seen things. Horrifying things. Things that keep me up at night, clutching my Pantone swatches like a security blanket. But nothing haunts me quite like The Brand That Won’t Stick to Its Color Palette. You know the type. One day their logo is a sleek, sophisticated navy. The next, it’s neon…

Where Should a Small Business Start with Branding? A Graphic Designer’s Perspective

Starting a small business is an exciting journey, filled with endless to-do lists and decisions. One of the most important aspects that can shape your business’s success is branding. But when should you start thinking about branding, and how do you go about it? As a graphic designer with years of experience in brand creation,…

Understanding the box-shadow CSS Property

As a graphic designer, I love finding ways to add depth, personality, and a little magic to my designs. One of my favorite tricks? The box-shadow CSS property! Think of it as the digital equivalent of a soft spotlight or a bold neon sign—it’s all about making elements pop. What is box-shadow? The box-shadow property…

How to Use CSS to Create a ‘Sticky-Scroll’ Effect

Creating a smooth and engaging user experience on your website often involves making certain elements persistently visible while scrolling. One effective way to achieve this is by using CSS’s position: sticky; property. In this post, we’ll explore how to use CSS to implement a ‘sticky-scroll’ effect and discuss practical use cases. What is position: sticky;?…

Information Over Images: The Key to Effective Website Design and Marketing

As a graphic designer, I once believed that stunning visuals were the most crucial aspect of design. After all, in design school, we are trained to think that aesthetics drive engagement. But as my career evolved, I learned a fundamental truth: information is king. The way we present content is the key to clarity, user…

Study Your Customers, Not Your Competitors, for Better Marketing Results

In the fast-paced world of business and marketing, it’s tempting to keep a close eye on competitors. After all, if they’re successful, it seems logical to replicate their strategies. However, this approach can lead to missed opportunities, stifled creativity, and a disconnect from your own customers. Instead of obsessing over competitors, businesses should prioritize studying…

How to Achieve a Glass Morphism Background Effect with CSS

Glass Morphism is one of those sleek, modern design trends that keeps making a comeback—especially in UI design. It gives a frosted-glass effect, making elements appear semi-transparent while maintaining a soft blur. This effect is great for adding depth and layering without overwhelming a design. The best part? You can achieve it easily using CSS!…

What Are AI Prompts and How to Write Them?

As a graphic designer with a strong background in marketing, I’ve seen firsthand how AI is transforming the creative process. One of the biggest game-changers? AI prompts. If you’ve dabbled in AI tools like ChatGPT, Midjourney, or DALL·E, you’ve probably realized that the quality of your output depends heavily on the prompts you give. But…

What is Yoast SEO and Why Do I Keep Hearing About It?

If you’ve spent any time managing a website or writing blog posts, chances are you’ve heard about Yoast SEO. But what exactly is it, and why does it seem to be everywhere? Simply put, Yoast SEO is a popular WordPress plugin that helps optimize your content for search engines like Google. It offers real-time suggestions…

Why Mind Mapping a User Journey for a Website is Essential

When I start a new website project, one of the most important steps I take before jumping into design is mapping out the user journey. As a graphic designer specializing in websites, I know that creating a visually appealing site isn’t enough—it has to function seamlessly for the user. That’s where mind mapping comes in.…